Emily Schmidt

Emily Schmidt is an accomplished professional in experience design and marketing with extensive expertise in integrating research and behavioral science to enhance client experiences. Currently serving as Manager of Experience Design and Behavior Design at ATB Financial since June 2022, Emily leads the Experience Design team focused on the Wealth portfolio. Prior to this role, Emily held various positions at Tourism Calgary from 2014 to 2022, including Director of Marketing, where strategic, multi-channel marketing initiatives were developed and executed. Earlier career experiences include managing community events and educational programs at Alberta Beverage Container Recycling Corporation and conducting research on banking regulations at the University of Calgary. Emily holds a Master of Arts in Behavioral Economics from The Chicago School and a Bachelor of Commerce in Marketing from the University of Calgary.