Rob Smith is an accomplished digital transformation executive with over 20 years of experience in B2B and B2C sectors. Currently serving as Chief Digital Officer at Fractional Digital and Chief Technology Officer at Atomic Elevator, Rob is focused on optimizing digital marketing investments and driving innovation. Additionally, Rob is a founding member and CEO of Fractional Conference, a board member for Jack's Caregiver Coalition, and an advisor for viax.io. Previously, Rob held several key positions at 3M, including Digital Commerce Director, where responsibilities included leading global digital commerce solutions and overseeing technology-driven business strategies. Rob's educational background includes advanced degrees in Medical Biophysics and executive programs in Digital Business Strategy and Value Proposition Design.
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