Candice Sparks

Candice Sparks is an accomplished marketing professional with extensive experience in product marketing and brand strategy. Currently serving as an Advisor for PerceptivePanda at StartX since 2024, Candice has held the position of Director of Product Marketing at Attentive since April 2022. Prior roles include Director of Product Marketing at PeerStreet and SADA Systems, overseeing comprehensive marketing efforts and team management. Candice began career with significant roles at Neustar, Xactly Corp, Facebook, Nike, and OMERS, where expertise in marketing analytics, strategy implementation, and branding was demonstrated. A graduate of USC Marshall School of Business with a Bachelor of Arts in Business Administration, Candice also studied at Neuchatel Junior College.