M. Sara Ayala

M. Sara Ayala has over 10 years of work experience in the marketing and advertising industry. M. Sara started their career in 2007 as a Computer Lab Assistant at Johnson & Wales University. In 2010, they worked as a Marketing Intern at the Florida Breast Cancer Foundation. From 2011 to 2016, they worked at Tandem Interactive as a Paid Search Account Manager, where they planned and executed Search, Display, Shopping and YouTube Ads campaigns, conducted keyword research and selection for pay-per-click accounts, and provided ongoing support of all SEM/SEO initiatives. From 2015 to 2020, they worked at Dr. Maria Yazji Orthodontics as a Marketing Manager, where they designed and implemented effective marketing and advertising campaigns, managed social media outreach, and planned outreach events to educate the community and promote the business. From 2020 to 2022, they worked at Kaplan as a Paid Search Manager, Paid Search Lead, and Paid Search Analyst. In their role as Lead, they managed all aspects of search campaigns, monitored monthly budgets of $2M+, provided support, training and coaching to individual team members, and reported to senior-level stakeholders. Her current role is Performance Marketing Manager at Avail.

M. Sara Ayala obtained a Master of Business Administration (M.B.A.) in Business Intelligence from Nova Southeastern University between 2012 and 2014. Prior to that, they earned a Bachelor of Science in Marketing from Johnson & Wales University between 2007 and 2010. Additionally, they obtained an Associate in Science and Business Management from Johnson & Wales University between 2007 and 2009. In June 2022, they obtained a Google Ads Video Certification from Google. M. Sara also holds a Google AdWords certification.