Gordon Baty

Gordon Baty is a seasoned professional in user experience and design, currently serving as Principal UX Researcher at Avalara since September 2022, where responsibilities include leading research and UX initiatives across multi-product platforms and implementing AI-driven strategies. Prior roles include Head of Design and Research at Vanta, Director of User Experience at Delta Dental Ins., and Senior Director of UX Innovation at Visa, where Gordon played a key role in building UX practices, establishing design teams, and conducting extensive user research. Education includes an MSc in Human Factors and Human-Computer Interaction from UCL and a BA in Psychology from The University of Sheffield, complementing over two decades of experience in enhancing user experiences across various industries.