Edrien Villareal

Edrien Villareal has a diverse work experience spanning various industries and roles. Starting in 2007, they began their career with a role as a Praktikant Finanzverwaltung and later went on to complete their Ausbildung zum Kaufmann mit Berufsmatura. In 2011, they worked as a Praktikant Existenzsicherung der Stadt Schaffhausen.

In 2014, Edrien joined windeln.de SE as a Studentischer Mitarbeiter im Sortiment, Verkauf und Marketing. Edrien then moved on to work at Generali in 2016 as a GPS Trainee Marketing, Clientes y Digitalizacion, Madrid, Espa\u00f1a. Edrien later became a Digital Marketing Expert / Board Assistant to CMO at Generali.

From 2019 to 2021, Edrien worked at Vontobel, where they held various roles including Digital Marketing & Project Manager - Authorized Officer, Product Owner Vontobel.com, and Website Manager. In these roles, they were responsible for digital development, marketing automation integration, lead generation, SEO, and CMS user support among other tasks.

Currently, Edrien is employed at Avaloq as a Digital Web Experience Lead.

Edrien Villareal holds a Master of Science (MSc) in Business Administration with a major in Digital Strategy from HWZ University of Applied Sciences in Business Administration Zurich, obtained from 2022 to 2024. Prior to that, they obtained a Bachelor of Science (BSc) in Business Administration with a specialization in General Management from ZHAW School of Management and Law, completed from 2011 to 2015. Additionally, Edrien has a Kaufmännische Berufsmatura (M-Profil) from HKV & HFW Schaffhausen, attained from 2007 to 2010. Edrien has also obtained various certifications, including Professional Scrum Product Owner I (PSPO I) from Scrum.org in 2023 and Introduction to Cloud Computing from IBM Skills Network in 2022, among others.