Tracey Kennedy (Smith)

Director, Client Strategy at Las Vegas Review-Journal

Tracey Kennedy (Smith) has a strong background in client strategy and marketing. Tracey has worked in various positions throughout their career, starting as a Director of Advertising and Sales Operations at HearMe in 1998. From there, they moved on to become a Director of Marketing at GameSpy in 2001, where they developed and implemented a marketing communications plan. Tracey then joined iCrossing in 2003 as a Director of Marketing, overseeing a team and helping the company achieve its revenue goals.

In 2005, Tracey joined Republic Media / The Arizona Republic / azcentral.com as a Manager of Client Development, and later became the Manager of Marketing Services. Tracey played a key role in increasing direct marketing response and exceeding goals for online and large promotional campaigns.

Tracey continued to advance in their career, joining Gannett | USA TODAY NETWORK as a Client Strategy Manager in 2016, where they developed and implemented print and digital custom campaigns and marketing solutions for clients. In 2018, they became the Director of Client Strategy at the Las Vegas Review-Journal, leading a team that provided marketing and strategic services to advertising clients to drive revenue and deliver results.

Throughout their career, Tracey has demonstrated expertise in developing custom campaigns, managing events, overseeing creative teams, and driving revenue and results for advertisers. Tracey has a strong understanding of multiple platforms, including print, digital, social, and web development services.

Tracey Kennedy (Smith) completed their high school education at Oak Grove High School from 1985 to 1989. Tracey then pursued a Bachelor of Science degree in Marketing at Santa Clara University from 1989 to 1993.

Links

Previous companies

The Arizona Republic | azcentral.com | La Voz logo
Gannett logo

Timeline

  • Director, Client Strategy

    June, 2018 - present

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