Yana Grebennikova has a diverse work experience spanning over ten years in various roles and industries. Yana currently works for Aviasales as a Brand Success Manager at Travelpayouts since February 2023. Prior to this, they held the position of Growth Lead for a brief period from September to December 2022, and also from May to July 2022.
Before joining Aviasales, Yana worked at Skyeng as a Business Development Manager from September 2021 to February 2022. In this role, they successfully launched marketing cross-promotions and collaborations with multiple brands across different industries. Yana also implemented campaigns through in-app API integration and played a key role in project planning and management.
From November 2017 to August 2021, Yana served as an Affiliate Marketing Manager at SEMrush. Here, they spearheaded various online marketing activities, engaged influencers, and marketing experts to promote products and increase sales. Yana was responsible for managing a team of three people, conducting competitive research, and formulating marketing strategies.
During their tenure at Booking.com from February 2013 to October 2017, Yana held the position of Account Manager for Russia and CIS. Yana successfully acquired numerous new hotel partners, optimized sales for existing partners, and led various marketing activities and events. Yana also conducted pricing and availability research on competitive websites to ensure the best offers.
Earlier in their career, Yana held roles such as Sales and Revenue Manager at Asteria Hotel from December 2011 to February 2013, Front Office Manager at HOTEL GUYOT from January 2011 to August 2011, and Front Office Manager and Front Desk Receptionist at Comfitel Hotel Group from February 2010 to December 2010 and August 2009 to September 2010, respectively.
Overall, Yana Grebennikova has consistently demonstrated expertise in business development, marketing, project management, and team leadership across multiple industries.
Yana Grebennikova completed their education at the Saint Petersburg State University of Culture and Arts from 2007 to 2012. Yana obtained a Specialist degree in Tourism and Hospitality Management during their time there. In addition to their formal education, Yana later acquired additional certifications in PR and Internal Communications from CPD Courses in November 2020, as well as a certification in Professional Networking from LinkedIn Learning.
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