Germain E. is a seasoned digital marketing professional, currently serving as the Senior SEM Manager at Babbel since May 2020, where responsibilities include leading paid search strategy, enhancing ROAS, and managing a team. Prior experience includes a role as Senior SEA Manager at SIXT, where Germain supervised the French-speaking markets and improved campaign performance during the COVID-19 crisis. At Teleperformance as a Google Ads Campaign Specialist, Germain managed a large client portfolio and provided strategic advice on digital marketing. Previous positions also encompass a Digital Marketing Specialist role at XTRARED S.L. and a Communications Manager position at Le Groupe La Poste. Academically, Germain holds a Master's degree in Digital Communications and Media from Université de Toulon, among other qualifications.
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