Antonio Freyre

Director, Strategy, Insights & Analytics at Bacardi

Antonio Freyre is an experienced professional in the fields of strategic insights, analytics, and brand management. Currently serving as Director of Strategic Insights & Analytics at Bacardi since February 2016, Antonio has held various roles within the company, including Sr. Brand Manager and Brand Manager for BACARDÍ Rums. Prior to Bacardi, Antonio worked at SABMiller as Market Intelligence & Insights for Latin America from April 2013 to February 2016, and gained experience in demand and supply planning at Nestlé S.A. from July 2010 to March 2013. Earlier in the career, Antonio served as a Business Process Administrator at Schlumberger from November 2008 to July 2010. Antonio holds a Bachelor of Science degree in Supply Chain & Information Systems from Penn State University, completed in 2008, and attended Colegio San Ignacio de Loyola from 1991 to 2004.

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