Benjamin Lefebvre Henault

Benjamin LEFEBVRE HENAULT is a seasoned professional in eCommerce and digital transformation with significant experience across various industries. Currently serving as the Direct to Consumer (D2C) Global Lead at Bacardi since April 2017, Benjamin oversees the acceleration of D2C platforms across Europe, the US, and Puerto Rico. Previous roles include leader of the eCommerce sales team for Southern Europe, Senior eCommerce Sales Manager for Western Europe, and Digital Key Account Manager at Catalina France, where Benjamin facilitated the launch of innovative digital strategies. Earlier career experiences also include roles at American Express, innocent drinks, and Danone Waters, highlighting a proven track record in sales development, project management, and digitalization efforts. Benjamin holds a degree in Sales, marketing, and eCommerce from KEDGE Business School.