Maria Alejandra Gonzalez Guedez

Maria Alejandra Gonzalez Guedez has extensive experience in finance and marketing roles within the beverage industry. Maria Alejandra started their career at Revlon as a Financial Planning Analyst before moving to British American Tobacco, where they held various roles, including Marketing Finance Analyst and Venezuela Brand and Trade Marketing Finance Manager. Maria Alejandra then joined Bacardi, where they held positions as Southern Cone Finance Manager, Finance Director Bacardi Brazil, Finance Director for the Southern Cone region, Latin America and Caribbean Marketing Finance Director, and currently serves as the Marketing Analytics Lead. Maria has a strong background in financial analysis, budgeting, and resource allocation, and has provided financial support for marketing, sales, and distribution activities. Maria Alejandra is skilled in developing pricing strategies and evaluating the impact of marketing activities to make recommendations for decision-making and forecasting. Maria has proven herself to be a reliable and knowledgeable finance professional in their career so far.

Maria Alejandra Gonzalez Guedez earned a degree in Economics from UCAB - Universidad Católica Andrés Bello, where they studied from 1999 to 2005. Maria Alejandra also holds additional certifications in Master of Advertising Effectiveness from their own institution, Business Analytics: From Data to Insights from Emeritus, Introduction to Attribution and Mix Modeling from LinkedIn, and Marketing Analytics from Emeritus.