Claudia Novaes

Claudia Novaes is an experienced marketing professional with a robust background in managing diverse marketing strategies across multiple retail environments. Currently serving as Gerente de Marketing at Bagaggio since November 2021, Claudia has previously held significant roles such as Gerente de Marketing at Zinzane Oficial and Zinzane Brasil, where responsibilities included overseeing marketing actions for extensive retail networks and e-commerce platforms. Claudia's expertise encompasses digital marketing, trade marketing, and CRM, supported by an M.B.A. in Marketing and Business Management from ESPM and a Bachelor's Degree in Fashion from Universidade Veiga de Almeida. The career trajectory spans over a decade, with leadership positions that demonstrate a proven ability to implement marketing plans, develop brand strategies, and enhance customer relationships in both direct-to-consumer and wholesale markets.