Rodrigo de Biasi

Rodrigo de Biasi has a background in business analysis, digital products, and BI, with a strong focus on CRO and analytics. Rodrigo has worked at companies like Bradesco, Santander Brasil, Jüssi, AMPFY, Grupo TV1, Content House, and Buscapé Company, holding roles ranging from Estagiário to Especialista Chapter Lead. Rodrigo has expertise in developing and implementing A/B tests, analyzing customer behavior using tools like Google Analytics and Hotjar, and improving digital products through data-driven insights.

Rodrigo de Biasi earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidade Presbiteriana Mackenzie from 2011 to 2015. In 2011, they also completed a course in Photoshop, Illustrator, and InDesign at Senac São Paulo.