Svp, Chief Marketing Officer

More than 130 years ago, we started with core values that never go out of style: listen, learn and help businesses and individuals reach their goals. Our financial strength and stability are key reasons Forbes names us one of the Best 100 Banks in America the past eight consecutive years and Newsweek names Banner one of the Most Trustworthy Companies the past four years.

With more than $15 billion in assets and over 150 locations throughout Washington, Oregon, Idaho, and California, we understand our role in the economy and take that responsibility seriously. In addition to offering a source of capital to personal banking clients and businesses of all sizes, we place a high importance on employee volunteerism and donate millions of dollars each year to community organizations.

As Banner Bank's Chief Marketing Officer, you will develop and execute the bank’s marketing and communication strategy, enhance our brand presence, drive growth through innovative marketing campaigns, and own the customer experience.  You will oversee public and media relations functions of the company to achieve the Company's goals of growing market share, and increasing client growth, profitability, brand reputation and awareness in our four state markets.  

You will develop and implement internet marketing strategies to optimize digital marketing effectiveness and enhance client experience. Oversee web marketing content to drive traffic and generate sales. Execute search engine marketing or online promotions. Guide the analysis and interpretation of web analytics and metrics to be used for market site enhancements and to leverage optimization of all programs. Guide our continued investment and use of technology to support effective and measurable marketing strategies.

As a senior leader, you will be a visible spokesperson for the company with the press, our clients, and at community and corporate events. Serve as a role model for the company culture and maintain a positive attitude that promotes creativity, teamwork, and a favorable image of the Company. 

In this role you will have the opportunity to lead:

• Strategic Planning:  Develop and implement comprehensive marketing strategies that align with the bank’s overall goals and objectives.  Lead all marketing communications, encompassing branding, public and media relations, advertising, social media strategy, and market research. Act as the central authority and visionary architect for customer-facing brand and marketing communications, driving strategic enterprise projects and transformative initiatives.
• Brand Management:  Develop and implement strategic media and brand awareness initiatives, aligning budget allocations with corporate objectives such as overall bank positioning, market and competitive analysis, and client acquisition through both digital and traditional direct marketing channels. Ensure all efforts reflect the bank's core values. Collaborate with all business lines to translate their objectives into cohesive and impactful marketing campaigns and initiatives. Direct the development and management of brand-related content on Company websites, physical facilities, brochures, and social media outlets, as well as trademarks.
• Client Acquisition and Retention:  Develop and implement strategies to attract new clients and retain existing ones, focusing on customer satisfaction and loyalty.
• Stakeholder Collaboration:  Lead and partner with other senior leaders in the research, design, and development of new products to enhance Banner’s product lines and improve competitive position.  Drive strategic initiatives including research, corporate and product positioning, messaging, marketing planning, market and competitive analysis and client acquisition plans.
• Team Leadership: Oversee the team’s development of digital and traditional marketing and communications plans that drive interest and fuel growth across business units, client lifecycle; ensuring tactics are high-impact, high-quality and generate meaningful learning opportunities and results. Lead departmental employee adoption and utilization of multiple software systems and ensure appropriate training. Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Budget Management: Develop and manage department budget in collaboration with Executive Management. Report business unit advertising-related expenses and coach to increase effectiveness. Foster effective relationships across the company by working in a collaborative style across levels and functions within the organization, including the C-Suite. Identify, vet, negotiate and manage multiple vendor relationships within an annual budget, including agency of record, direct marketing agency, website CMS solution, website support vendors, social media management system(s), other technology solutions and major sponsorship agreements.
• Digital Marketing:  Oversee the bank's digital marketing efforts, including SEO, SEM, email marketing, and social media, to drive online engagement and growth. Oversee all owned media channels, from platform/system selection through ongoing management, including the public-facing website and all social media channels. Manage home-page content for the company’s intranet, collaborating with all areas of the organization to determine publication priorities, as well as other internal communication tools as may be activated related to mergers and acquisitions.
• Communications Oversight: Provide extensive client and employee communications oversight including M&A communications, service recovery, changes in terms, branch consolidations/closures, etc., as well as internal and external C-suite ghost-writing. Manage content development and design for annual report stakeholder materials (exclusive of 10K), including CEO letter and accompanying content in outer wrapper.

Education & Certifications

• Bachelor's Degree: Marketing, Business Administration, or a related field required (an equivalent combination of education and experience may be considered)
• Master's Degree: Marketing, Business Administration, or a related field preferred

Experience

• 15 or more years of marketing/communication and progressive leadership experience in the financial services industry in an organization larger than $20B in assets required
• 10 or more years of experience in a supervisory/management role leading a project, process or team required

Knowledge, Skills, & Abilities

• Advanced experience in planning and executing digital and traditional marketing and communication strategies and activities that result in increased shareholder value. Experience in executing successful client acquisition and retention strategies.
• Extensive experience in brand management, product development, market research, database management, advertising, promotions and corporate communications. Excellent negotiating skills and deep experience managing vendor/agency relationships.
• Proven experience and expertise in creating and presenting project proposals, reports and communications that present issues, ideas and opportunities clearly and concisely. Advanced experience in determining, developing, reporting and presenting on applicable marketing and communication analytics and the quantified Return on Investment (ROI).
• Proven experience hiring, managing, and developing staff. Exceptional written and verbal communication skills and relationship building and consensus building skills.
• Ability to organize time to manage multiple priorities within demanding timeframes. Excellent project management and planning skills.
• Knowledge of federal and state laws and regulations relating to marketing for banking.

Travel

• Up to 40%

Compensation & Benefits

• Targeted starting compensation range is based on location and experience: $250,000 - $300,000
• Incentive and commission compensation may be awarded for eligible roles
• Comprehensive employee benefits, including: medical, dental, vision, LTD, STD and life
• Paid vacation time, sick time, personal days, paid volunteer time and 11 company paid holidays
• 401k (up to 4% match with immediate vesting)
• Tuition reimbursement (minimum service requirement)
• Read more about these and additional benefits at: Employee Benefits | Banner Bank