Madhumitha Vaidyanathan

Madhumitha Vaidyanathan is an Associate Manager and Genre Expert at BARC India since October 2021, following a role as a Research Executive at ABP News from August 2019 to October 2021, where responsibilities included research and account planning. Prior experience includes working as an Assistant Media Planner at MediaCom from September 2018 to March 2019, focusing on campaign planning and report formulation for clients such as VIVO, ZOMATO, SONY, and PATANJALI, and a brief internship at Crayon Communications in June 2017. Madhumitha Vaidyanathan holds an MBA in Marketing from the National Institute of Technology Kurukshetra (2016-2018) and a BA in Corporate Economics from Justice Basheer Ahmed Sayeed College for Women (2012-2015).