Lindsay Rankin

Svp, Head Of Media Buying at Barkley

Lindsay Rankin has a diverse work experience spanning multiple companies. Lindsay is currently a Senior Vice President and Head of Media Buying at Barkley, starting in February 2022. Prior to their current role, Lindsay worked as the Vice President of Paid Media at Barkley from April 2020 to February 2022. Lindsay also held various positions at Barkley, including Media Director from May 2018 to April 2020 and Associate Director of Channel from September 2017 to May 2018. Before joining Barkley, Lindsay had roles at PlattForm Advertising, where they worked as a Senior Media Buyer from June 2011 to March 2014 and as a Media Buyer from March 2010 to June 2011. Lindsay started their career at PlattForm Advertising as a Senior Media Analyst from May 2009 to March 2010 and as a Media Analyst from June 2007 to May 2009. Lindsay's earliest work experience was as a Marketing & Athletics Department Intern at Kansas State University from August 2006 to May 2007, where they collaborated with other interns on developing a student rewards program and organizing promotional events for K-State athletics.

Lindsay Rankin completed their Bachelor of Arts in Advertising with a minor in Leadership Studies at Kansas State University from 2003 to 2007. In addition to their degree, they obtained several certifications including Attribution Fundamentals, Attribution Outcomes, Modeling & Validation, The Consumer Journey from C3 Metrics in June 2019. Lindsay also received certifications in Programmatic Principles and Targeting and Data Management from The Trade Desk, Inc. in October 2018.

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Timeline

  • Svp, Head Of Media Buying

    February, 2022 - present

  • Vice President Paid Media

    April, 2020

  • Media Director

    May, 2018

  • Associate Director Channel

    September, 2017

  • Associate Director Channel Formerly Meers Advertising

    June, 2016

  • Supervisor Channel Buying Formerly Meers Advertising

    July, 2015

  • Senior Channel Buyer Formely Meers Advertising

    March, 2014

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