Caroline Ferrière

Caroline Ferrière is a seasoned marketing professional with extensive experience in the EMEA region. Currently serving as the Marketing Director EMEA at Barry Callebaut Group since January 2018, Caroline is responsible for creating and implementing growth strategies across multiple segments, including Confectionery, BaPa, Ice Cream & Dairy, Horeca, and Retail. Previous roles include Marketing Manager for Confectionery and Bakery & Pastries EMEA at Orangina Schweppes, where significant contributions were made to brand communications and strategic marketing. Additional experience encompasses positions such as International Brand Manager for Schweppes and Orangina, as well as a Management Assistant responsible for Corporate Communication. Caroline's career began in retail sales before transitioning to project management in the luxury goods sector with Parfums Christian Dior and CHANEL. Educational credentials include multiple Master's degrees in Marketing, Management, Global Business, Finance, and Project & Process Management, obtained from ESSCA, University of Macau, and Ecole d'ingenieur de l'Université d'Angers.