Senior Marketing Manager

Base is a Customer Lifecycle Marketing platform, leading the way in the Customer-led Growth (CLG) category. Our platform empowers companies to focus on their customer base through journey tracking, automation, insights, and predictions. This allows businesses to attribute growth directly to customer activations. Some of the world's leading marketing teams leverage Base to go beyond simple demand generation and achieve true, sustainable growth.

The Opportunity

We're seeking a highly motivated and strategic Senior Marketing Manager to join our team at Base. You'll play a vital role in crafting, executing, and overseeing our multi-channel marketing strategy. This encompasses everything from digital and social media channels to marketing automation and .

As a key member of the Base team, you'll wear multiple hats and be both strategic and hands-on. You'll develop the vision and roadmap for our marketing efforts, while also diving in to execute key initiatives. You’ll be the one-person marketing force, leading and overseeing all marketing activities with the support of outsourced resources.

Responsibilities

• Develop and oversee the implementation of integrated marketing campaigns that combine advertising, social media marketing, and sales efforts. You'll work closely with outsourced resources to ensure seamless execution.

• Create and manage engaging webinars and events to generate leads and nurture customer relationships.

• Lead the development and management of a comprehensive brand strategy and marketing plan, including product marketing initiatives.

• Develop and execute marketing events including the annual customer summit.

• Manage targeted email campaigns, develop automated drip campaigns aligned with customer journeys and profiles, and manage marketing automation on HubSpot.

• Build, track, and report on SEM, paid social media campaigns, and establish a data-driven marketing strategy.

• Oversee website management using platforms like WordPress and HubSpot.

• Identify and evaluate new digital platforms and leverage AI tools to elevate the marketing department.

• Analyze marketing data to identify issues and develop solutions.

• Small marketing team

• Experience in Customer Marketing - advantage

Requirements

• 5+ years of hands-on marketing experience, with a proven track record of success in developing and executing integrated marketing campaigns, particularly in a startup environment.
• Strong understanding of B2B customer journeys and the ability to translate that knowledge into effective marketing strategies.
• Expertise in digital marketing channels, including social media, content marketing, SEO/SEM, and email marketing.
• Experience with product marketing and creating compelling product messaging is a plus.
• Experience working with HubSpot and marketing automation tools.
• Excellent communication, presentation, and collaboration skills.
• Ability to manage complex projects, prioritize effectively, and thrive in a fast-paced, hands-on environment.
• A data-driven approach with a passion for continuous learning and improvement.
• Experience creating and managing webinars and events is a plus.

Culture

At Base, we believe a strong company culture is essential to success. Our team is composed of social, collaborative individuals who are passionate about delivering excellent, innovative work and exceeding customer expectations. We operate in a flat structure, where everyone has a voice, and the CEO is actively involved in all aspects of the business.

Base is an equal opportunity employer.

Ready to join a dynamic, global SaaS startup and make a significant impact? Apply Now!