Marcello Contardi

Global Athleisure Product Head at Bata Group

Marcello Contardi has extensive experience in the footwear industry, having held various high-level positions in different companies over the years. Marcello is currently the Global Athleisure Product Head at Bata Group, where Marcello oversees the creative direction for several brands in the company's portfolio. Prior to this, Marcello served as the Head of Kappa Footwear at BasicNet and held roles such as Product Line Director at Kappa Europe and Product Creation Director at Diadora. Marcello also has experience in education, having worked as a teacher at IED | Istituto Europeo di Design. Their background includes positions such as Division Director, Brand Director, and Global Brand Manager in the footwear industry.

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