Agata Olszewska

Agata Olszewska is a seasoned professional in media management and digital strategy with extensive experience in leading roles at prominent companies such as Bayer and Procter & Gamble. Currently serving as Global Retail Media Lead at Bayer since October 2021, Agata focuses on enhancing media efficiency and effectiveness through the implementation of strategic frameworks. Previously, as Europe Fabric Care Digital & eCommerce Lead at Procter & Gamble, Agata excelled in shaping regional Amazon strategies and managing digitalization initiatives across cross-functional teams. Prior roles at MediaCom included Senior Media Manager and International Communications Planner, where Agata oversaw media planning and execution for major brands such as Old Spice and Gillette, ensuring seamless synchronization of communication strategies across multiple markets. Agata holds a degree from SGH Warsaw School of Economics.