David Ball

Ball most recently served as Care/of Retail Go-to-Market Lead responsible for driving the launch of Care/of into retail, developing the go-to market strategies for the retail class of trade, as well as broader Marketing and Strategy for the company. He successfully launched Care/of into Target, resulting in three product offerings ranking in the top 20 new products for 2021. In true start-up mentality, he owned all facets of the retail proposition including product supply, marketing, sales, media, insights and innovation pipeline development. Before joining Bayer in 2019, he worked at P&G as the commercial leader on multiple iconic OTC brands such as Vicks, Align and Metamucil.

Ball holds a PhD in Genetics and Molecular Biology from the University of Sheffield and worked as an academic and a scientist at the University of California – Berkeley before his time in CPG.