Jacinta Carolina Reinikainen

Process Lead, Bayer Pharma Trademark Management at Bayer

Jacinta Carolina Reinikainen is an accomplished professional with over two decades of experience in the pharmaceutical industry, currently serving as Process Lead in Bayer Pharma Trademark Management since January 2002. Noteworthy achievements include receiving the Top Performance Award for exceptional commitment and leading the implementation of efficient trademark development processes. Previously held roles include Deputy Director in both Global Sales & Marketing Operations and Country Launch and Competitive Excellence, focusing on segmentation strategies and project recovery. Additional experience encompasses Global Licensing Manager and Global Brand Manager, with a strong emphasis on in-licensing in highly competitive fields such as Anti-infectives and Men's Healthcare. Jacinta is also a Senior Program Director for the Healthcare Businesswomen’s Association, leading leadership development initiatives. Academic credentials include a Bachelor of Science from the University of Mumbai and an MBA in Marketing from Newport University.

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Timeline

  • Process Lead, Bayer Pharma Trademark Management

    December, 2022 - present

  • Deputy Director, Global Sales & Marketing Operations, Customer Excellence

    November, 2020

  • Deputy Director, Country Launch And Competitive Excellence

    October, 2012

  • Global Licensing Manager

    2007

  • Global Brand Manager, Oncology

    January, 2002