Aaron Peterson

Divisional Vice President, Sales at Bazaarvoice

Aaron Peterson has a diverse work experience spanning various roles and industries. Aaron began their career in the U.S. Marine Corps as a Sergeant in Supply & Logistics from July 2002 to September 2008. After that, they worked as an Office Admin/Field Monitor at Tech USA, Incorporated from September 2008 to January 2009. Aaron then joined Wells Fargo Advisors as a Business Development - Recruiting professional from August 2009 to January 2010.

In 2010, Aaron returned to school and served as the President of the Student Executive Board at the Program for Excellence in Selling from January 2010 to June 2010. Aaron also worked as a Business Development professional at BMC Software from June 2010 to December 2011.

Aaron continued their career at BMC Software, where they served as an Enterprise Account Manager from April 2012 to May 2013. Aaron then joined Bazaarvoice as a Sales Director from June 2013 to February 2016. Moving on, they worked as a Client Executive at AppDynamics from February 2016 to October 2017.

During their time at InsightSquared, Aaron held the role of Director of Sales (Olono acquired by InsightSquared) from October 2017 to April 2020. In this position, they played a crucial role in taking the combined solution set upmarket into the enterprise and coaching the sales team on effectively positioning the platform's value. Aaron achieved 120% of the FY18 quota and secured 25 new logos within the first 8 months of the Olono go-to-market strategy. Additionally, they built $2M in new pipeline for FY20 and contributed to the establishment of the value framework and sales process for a successful go-to-market. Aaron also played a part in recruiting the Chief Revenue Officer and collaborated with the Customer Success team to ensure customer satisfaction and account growth.

Currently, Aaron Peterson is working at Bazaarvoice as a Senior Account Executive, a role they have held since April 2020. Recently, they stepped into the position of Divisional Vice President, Sales in May 2021.

Aaron Peterson earned a Bachelor of Business Administration degree in Finance & Marketing from the University of Houston. No specific start or end year for their education is provided.

Links

Timeline

  • Divisional Vice President, Sales

    May, 2021 - present

  • Sr Account Executive

    April, 2020

  • Sales Director

    June, 2013