James Sims


James Sims SPHR, SHRM-SCP is the Managing Director over Human Resources. As the head of HR James oversees the strategic approach to people and culture at BBG. I am passionate about seeing employees succeed in their careers while making a positive impact in their role with the business.

James’ career spans 20 years in different industries from technology, digital marketing, construction, chemical manufacturing, consumer products and healthcare. He is servant leader minded, influences creative decision making, and is a transformational change agent when needed. His goal is to align HR with the business strategy to maximize the HR teams’ value to the business. James holds an MBA in International HR Management and an MS in Organizations & Strategy from the University of Texas at Dallas as well as a BS in Sociology from Sam Houston State University.

James and his wife Lindsay have two wonderful children, Cora and Anderson, that keep them busy with their various interests.

Roles at BBG

  • MD, HR

    Current role

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