Lexie Barton

Lexie Barton is currently the Director of Client Strategy & Insights at BDSA, where Lexie helps various industry professionals in the cannabis sector make informed decisions using data-driven insights. Prior to BDSA, Lexie worked at Nestlé as a Senior Analyst and Associate Client Manager at Nielsen. Lexie also has experience in marketing and media planning at The Tombras Group and interned at Balcony TV Nashville, The Record Shop Nashville, and Maxus Global. Lexie holds a Bachelor of Science degree in Marketing and International Business from the Haslam College of Business at the University of Tennessee.