Sofia C.

Sofia Castensson is an experienced marketing professional currently serving as a Project Manager at Be Better Online, where leadership of cross-functional teams and conducting market analysis are key responsibilities. In a concurrent role as a Performance Marketing Consultant at Barkonsult, oversight of performance marketing and the development of analytics dashboards are central tasks. Previous experience includes positions as a Senior Digital Advertising Specialist, Senior Account Strategist at Google, and Ecommerce Marketing Manager at Hobo Hotel Stockholm, among others. Sofia holds a Bachelor's degree in Marketing Communication Sciences & IT from Stockholm University and a Higher Vocational Education Diploma in International Sommelier from Restaurangakademien.