Lindsey Greve

Lindsey Greve (Laporte) currently serves as the Senior Retention Manager at Beauty Industry Group, driving significant improvements in retention marketing for a 10-brand portfolio, including a 38% year-over-year increase in SMS revenue and the development of 41 automated engagement flows. Previous experience includes roles such as Senior Digital Marketing Manager at Sysco, CRM Marketing Manager at Interior Define, and multiple marketing positions at Ford Motor Company, where Lindsey focused on brand strategy, product marketing, and customer experiences. Lindsey's educational background includes a Bachelor's Degree in Marketing from Michigan State University.