Developer Relations Marketing Program Manager

Developer Relations - Marketing Program Manager

Beefree (https://beefree.io)- a leading digital content design platform is looking for a Marketing Program Manager - Developer Community Engagement (SaaS).

About Beefree:

Beefree, previously known as BEE, is a business unit of Growens (GROW:IM). The company offers intuitive design tools that enable businesses to craft beautiful, high-performing emails compatible with any marketing platform. Its no-code builders are also used to design landing pages, pop-ups, and other digital assets.

Beefree’s design tools are available online atbeefree.io and seamlessly embedded in 600+ SaaS applications through the Beefree SDK.

Your impact:

As a Marketing Program Manager specializing in Developer Community Engagement for Beefree SDK , you will be responsible for creating and executing marketing programs that resonate with developers and product managers in the SaaS space. You will leverage your technical expertise, communication skills, and industry knowledge to connect with this vital community and drive brand loyalty and product adoption.

Your core responsibilities will include:

Develop and Execute Engagement Strategies: Create and implement marketing strategies that specifically target developers and product managers. These strategies should include content creation, events, webinars, and other initiatives that resonate with technical audiences.

Technical Understanding: Understand the technical aspects of Beefree SDK and be able to translate complex technical information into easily digestible content that speaks to developers and product managers.

Content Creation: Produce high-quality technical content, including blog posts, whitepapers, case studies, and technical documentation, to educate, inform, and engage the developer community.

Community Building: Build and nurture relationships within the developer and product manager community, both online and offline. Engage with influencers and industry thought leaders to increase our brand's visibility and credibility.

Event Planning: Organize and participate in developer-centric events, hackathons, conferences, and meetups to showcase our product and connect with the community.

Feedback Collection: Act as the voice of the developer community within the company, collecting feedback and insights to drive product improvements and enhancements.

Performance Analytics: Monitor and analyze the effectiveness of developer engagement initiatives. Use data-driven insights to refine strategies and achieve marketing KPIs.

Cross-functional Collaboration: Collaborate closely with product management, engineering, and marketing teams to ensure alignment between product development and developer engagement efforts.

What we are looking for:

• 5+ years of developer community, developer relations, or developer marketing in the SaaS industry.
• Strong technical background and ability to communicate effectively with developers and product managers.
• Exceptional written and verbal communication skills.
• Demonstrated experience in content creation and technical writing.
• Proficiency in using marketing tools and analytics to measure campaign success.
• Strong networking and relationship-building skills.
• Highly organized with the ability to manage multiple projects simultaneously.
• Creative thinker with a strategic mindset.

When you join our company, you can expect:

• Full-time work in a fast-growing, exciting project with worldwide recognition as a market leader in our industry;
• A dynamic team, geographically dispersed (Italy, USA, Denmark, UK), working with a scaleup mindset;
• Yearly team retreat, often in Italy. In 2023 the Beefree team retreat was in Lake Garda, Italy;
• Many opportunities for professional development through your daily exposure to marketing-leading products, and also through access to online training resources and offline events (attendance to conferences, etc.);
• Competitive salary plus incentive-based compensation;
• An array of additional benefits.

Location & travel:

• This is a fully-remote U.S. based opportunity
• Some travel may be required to attend events and conferences.
• Some travel will be required for our yearly team retreat(s). Between travel and meeting time, the retreat typically requires about a week of your time. We will provide ample notice so that you can plan for it.
• At the group level, Growens applies its own Way of Working (WoW) statement which sets Hybrid as our designated way of working, offering different (not exclusive) options such as working from the office, home, or anywhere depending on specific, personal, and team needs.

Beefree is part of Growens, an Italy-based leader in marketing technology with offices in Europe and the U.S., publicly traded on the Italian stock exchange.

Growens is an equal-opportunity employer and values diversity. We do not discriminate on the basis of ethnicity, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, or any other basis protected by law.