Amy Norman

Amy Norman is the founder and CEO of Little Passports, a series of award-winning and one-of-a-kind activity kits designed to awaken kids’ curiosity about geography, culture, science, and art. Founded in 2009, Little Passports now has five subscription kits and a line of complementary standalone toys, games, and activities kits.

Amy’s sense of adventure began at an early age as she frequently moved between the US and England with her family, and was exposed to various cultures and traditions. In addition to studying Spanish and International Studies at The Lauder Institute at the University of Pennsylvania, Amy’s countless travel experiences throughout her life further ignited her passion for learning about the world and sharing that excitement of knowledge with young children. Drawing on this background, Amy designed Little Passports to give children the opportunity to see the world in a new way, via hands-on activities, exciting games, and stories that draw from science, nature, and global experiences.

Amy is a well-versed leader with over 25 years of experience in general management, strategy, and finance from leadership roles at McKinsey and eBay. She is a member of the Small and Medium Business Council at Facebook, was recognized as an Ernst and Young Winning Woman, was a finalist for Entrepreneur Of The Year in 2019, and is a member of the Young Presidents’ Organization.