Willemijn van Sasse van Ysselt

Willemijn van Sasse van Ysselt is a seasoned marketing professional currently serving as Senior Brand Manager for NIVEA Sun, Body, APC & Hand at Beiersdorf since April 2021. In this role, Willemijn is responsible for local marketing strategy, category targets, product launches, assortment management, and leads a team of two while overseeing media and PR plans. Previously, Willemijn held positions as Senior Brand Manager and Brand Manager for NIVEA Face, as well as Brand Manager for various food brands at The Kraft Heinz Company, where responsibilities included long-term strategy development and innovation projects. Willemijn began a career with positions in account management and European management training, supplemented by an internship at Nestlé and a role as External Relations Manager at the Marketing Association. Willemijn holds a Master’s degree in Strategy & Organization from Vrije Universiteit Amsterdam and completed an exchange year in England.