Sophia Petrova

Sophia Petrova has a diverse work experience spanning over a period of many years. Sophia began their career as a Client Service Director at Young & Rubicam, where they were responsible for account management, strategic planning, copywriting, field activations, and new business development. Sophia worked with clients such as Danone Bulgaria, Maxxium distributors, ING Bank, and more.

After their time at Young & Rubicam, Sophia Petrova joined Danone Romania as a Brand Marketing Manager, where they managed all brands in the company's portfolio and led the marketing and media strategy for Moldova brand. Sophia also played a role in creating new brands in the indulgence category. Later, they became the Senior Brand Manager for a local brand and was responsible for brand management and innovation.

Following their success in Danone Romania, Sophia Petrova moved to Danone Russia, where they served as the Marketing and Innovation Director. Their responsibilities included creating and growing brands through new categories, innovations, and portfolio optimizations. Sophia was also responsible for driving the innovation pipeline in Russia.

Most recently, Sophia Petrova worked at Danone Dairy, where they held the position of European Innovation Portfolio and Governance Director. In this role, they managed the innovation portfolio of the European pipeline, prioritized key innovations, synergized projects among markets, and led and steered new growth innovation spaces. Sophia was also responsible for setting innovation governance, managing resources and trials budget, and setting KPIs.

Currently, Sophia Petrova is the Marketing Director Central and Eastern Europe at Bel, where they oversee marketing operations for the region. Further details about their current role are not provided.

Sophia Petrova has a Diploma in Public Relations and Advertising from Watford Business School. Sophia also holds an M.A. in English from Sofia University St. Kliment Ohridski. Additionally, they have a Certificate in Marketing from CIM | The Chartered Institute of Marketing.