Lisa Goodfriend

Lisa Goodfriend has accumulated extensive work experience in the creative field. Lisa began their career as a copywriter at Gardner Geary Coll, where they contributed to successful campaigns for various clients. Lisa then moved on to Anderson Lembke Worldwide, working on notable projects for Microsoft. At Leo Burnett Technology Group, they continued to showcase their strategic and creative abilities across multiple internet startups. Lisa joined EVB as a Senior Copywriter, winning the LeapFrog account and pioneering innovative digital experiences. Lisa later worked at Tribal DDB, where they played a crucial role in the successful launch of Clorox's Green Works product. Lisa then transitioned to AKQA as an Associate Creative Director, overseeing digital marketing campaigns for Target. At Razorfish, they served as a Creative Director, leading global campaigns for clients such as Lenovo. Currently, Lisa holds the position of Global Senior Creative Director at Benefit Cosmetics. With their vast experience and expertise, Lisa has consistently delivered high-quality work and demonstrated exceptional leadership skills.

Lisa Goodfriend holds a Bachelor of Arts degree in Psychology from the University of California, Santa Barbara. Lisa also obtained a Diploma in Advertising from the School of Communication Arts in London, England.