The Product Development and Innovation team at Benefit Cosmetics is dedicated to creating and enhancing the brand's iconic beauty products. This team collaborates closely on product ideation, formulation, and packaging design, ensuring that every offering aligns with Benefit’s fun and effective brand ethos. By leveraging market trends and customer feedback, they strive to deliver innovative solutions that empower consumers while maintaining the brand's leadership in brow and makeup products worldwide.
Cindy Shen
VP, Global Ecommerce & CRM
David Monical
VP, Packaging Innovation & Des...
Dawn de la Fuente
Art Director, Global Product D...
Hannah Day
Associate Creative Director | ...
Kate Helfrich
SVP, Global Product & Service ...
Lisa Goodfriend
Global Senior Creative Directo...
Megan Fletcher
Senior Creative Director, Glob...
Nikki Silva
Creative Director
Sarah Powers
Director, Global Product Strat...
Steve Ho
Lead Engineer
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