Srinath Neelamegam

Srinath Neelamegam is an accomplished data science professional with extensive experience in advanced analytics and marketing strategy. Currently serving as the Associate Director of Data Science at Best Buy since May 2022, Srinath previously held senior roles at Merkle from September 2013 to May 2022, where responsibilities included business development and solution delivery management. Prior to Merkle, Srinath led analytics initiatives at Bulletin News LLC and managed marketing analytics projects at Accenture. Early career experiences include significant positions at Freddie Mac, Capital One, and BAE Systems, where Srinath contributed to credit policy design, risk modeling, and statistical research. Srinath holds an MS in Operations Research from Binghamton University, attained between 2001 and 2003.