Mikko McDonald

Mikko McDonald currently serves as the Organic Strategy Lead for Casino at Better Collective, focusing on enhancing the online presence of major sites like VegasInsider and Action Network since 2021. Previous experience includes roles such as US Sites Project Manager at Better Collective, where Mikko managed SEO efforts and web analytics, and Digital Content Specialist at Boston Children's Hospital, improving search marketing revenue. Earlier positions include Marketing & Digital Strategy Manager at USA Triathlon, where strategies for youth engagement and digital campaigns were developed, and Senior Analyst at Digitas North America, overseeing media campaigns and training junior analysts. An educational background includes a Bachelor of Arts in History from Wheaton College and a course on Global Sports Management from New York University.