Juliana de Groot

Juliana de Groot has a diverse range of work experience in marketing and operations. Juliana is currently working as a Senior Marketing Campaign Operations Manager at Beyond Identity. Prior to this, they worked at Mimecast as a Marketing Campaign Operations Manager, where they helped launch and optimize a new lead scoring model and implemented GDPR compliance measures. Before that, they held multiple roles at Digital Guardian, including Senior Marketing Operations Specialist and Marketing Operations Specialist. In these roles, they managed marketing operations, spearheaded digital marketing efforts, and reported on important KPIs. Juliana also served as a B2B Marketing Intern at CarGurus, where they designed email communications and workflows. Juliana gained experience in sales communications as a Sales Communications Intern at Dell. Juliana's early experience includes roles as Assistant Manager for Live Engagement on the HYPE Marketing Team at Bentley University and Marketing Intern at Digital Guardian. Juliana also interned at Jenike & Johanson, Inc., where they gained hands-on experience in marketing.

Juliana de Groot attended Groton-Dunstable Regional High School from 2010 to 2014, where they obtained their high school diploma. Following that, they enrolled at Bentley University from 2014 to 2018, earning a Bachelor's Degree in Marketing. In 2017, they also spent a brief period at The University of Hong Kong, focusing on Marketing studies. In terms of additional certifications, Juliana obtained the ABM Certification: Advanced and ABM Certification: Foundations from Demandbase in January 2019. Furthermore, they earned the Certified ScrumMaster® (CSM®) designation from Scrum Alliance in August 2019, and the Inbound Certification from HubSpot in October 2016.