Alex Sharkey

Alex Sharkey has a diverse range of experience in the field of brand strategy and communication. They have worked as a Director of Strategy at Big Communications since 2021. Prior to that, they worked as a Director of Brand Strategy at Zimmerman Advertising from 2019 to 2021. In this role, they developed brand identity platforms for various clients and also worked on retail initiatives.

Before joining Zimmerman Advertising, Alex worked as a Contract Brand Strategy Director at The Coca-Cola Company and HAVAS from 2018 to 2019. In this role, they designed product positioning and strategic platforms for Peace Tea and helped articulate audience definitions and messaging priorities for Citrix.

Alex also has experience as a Strategy Director at DDB from 2017 to 2018, where they led research and developed strategic approaches for various clients. They also worked as a Senior Strategist at Mullen Lowe U.S. from 2015 to 2017, leading the repositioning and relaunch of Acura.

Other notable roles include Brand Planner at TBWA\Chiat\Day, Strategic Planner at Team One, Communication Strategist at VCU Brandcenter, and Brand Strategy Intern at Goodby, Silverstein & Partners.

Overall, Alex Sharkey has a strong background in brand strategy and has worked with a variety of clients in different industries throughout their career.

Alex Sharkey earned a Bachelor of Science (BS) degree in Marketing from Old Dominion University, where they studied from 2003 to 2007. Later, they pursued a Master of Science (MS) degree in Communications Strategy at Virginia Commonwealth University, from 2010 to 2012.