Agustina La Rocca

Agustina La Rocca has a diverse work experience in the field of marketing and communication. Their most recent role is as a Responsable de Marketing y Comunicación at Bioceres Crop Solutions since October 2022. Prior to that, they worked as a Communications Coordinator at the Round Table on Responsible Soy Association (RTRS) from April 2021 to October 2022.

Before their current roles, Agustina worked at Muchnik from April 2019 to April 2021 as a PR Project Leader. During their time there, they were involved in various projects with global, regional, and local organizations such as Twitter, Claro, Laboratorios Raffo, Almundo, Pernod Ricard, The Not Company, Marfrig, ACNUR, Ecoplas, and Mercat Villa Crespo. Agustina was recognized with the Eikon Award 2020 for a digital campaign.

Prior to Muchnik, Agustina worked at Alurralde, Jasper & Asociados as a PR Account Coordinator from September 2017 to February 2019. In this role, they supported brand communications plans for global brands like Pantene, Herbal Essences, Head&Shoulders, Pampers, Always, Tampax, Gillette from P&G, and the launch of La Serenisima Original and Vito from Danone in Argentina. Additionally, they worked with the brand communications team of Turner Kids, supporting their strategy for kids channels in Argentina and occasionally Latin America.

Agustina also gained experience as a Senior Public Relations Account Executive at JeffreyGroup from August 2016 to September 2017. During their time there, they worked on external and internal communications plans for Johnson&Johnson, as well as event management activities and influencer marketing strategies for hotels.

Their first full-time job was at Nueva Comunicación, where they worked as a PR Account Executive from February 2015 to July 2016. Agustina worked directly with clients and was involved in communication projects for HSBC, Hipódromo Argentino de Palermo, Paladini, AGCO, Mundo Marino, and Droguería del Sud. Agustina was recognized with the Eikon Award 2016 for community relations/CSR work with the Mundo Marino Foundation.

Agustina also gained experience as an intern at Universidad Austral - Argentina, where they worked in the communications and marketing team for the Law Grad School from September 2014 to January 2015. Agustina supported and assisted with events, digital communications, database updates, and interviews with potential candidates.

Lastly, Agustina had an internship experience at S. A. La Nacion, where they worked for three months in the marketing and events team. Agustina wrote articles for the event's blog and assisted with invitation management.

Overall, Agustina La Rocca's work experience showcases their expertise in marketing, communications, PR, event management, and brand strategy, gained through roles in various organizations and industries.

Agustina La Rocca obtained a Licenciatura en Comunicación Social from Universidad Austral, Buenos Aires, from 2010 to 2013. Agustina then participated in a semester exchange program at Universidad CEU San Pablo in Madrid, specializing in Publicidad y Relaciones Públicas in 2014. Prior to that, they attended Hölter Schule from 2003 to 2008, where they earned a Bachiller con modalidad Economía y Gestión de las Organizaciones. In 2007, Agustina also completed a program of exchange at English in Chester, England, obtaining a Certificate in Advanced English. Additionally, they obtained a Zertifikat Deutsch B1 certification in 2008 and has certifications in Certificate in Advanced English, Certificate in Proficiency English, and First Certificate in English from the University of Cambridge, with the exact years and institutions of obtaining these certifications unspecified.