Alex Coletta

Alex Coletta is the SVP of Product and Audience Development at BioNews. With more than 20 years of digital health experience, he’s created captivating digital products for both healthcare practitioners and patients, covering various disease areas including cardiovascular, diabetes and endocrinology, pain management, mental health, spine and musculoskeletal, HIV/AIDS, oncology, dermatology, and beyond. Alex also has played a pivotal role in deploying engaging products, including CME and course-based learning programs, condition-focused platforms, peer-to-peer HCP videos, branded and unbranded microsites, community-based tools, physician directories, point of care programs, virtual and in-person webinars and conferences, and more.

He has expertise in driving and nurturing repeat audiences among patients and HCPs, often catering to niche segments by utilizing both paid and organic traffic channels. He’s employed data-driven approaches and automation to help orchestrate large-scale email marketing efforts and has implemented SEO and E-E-A-T strategies at scale in the health space. Alex embraces emerging technologies, particularly those in AI content, image, and video generation, and often integrates new trends and tools into the healthcare landscape. He lives in northern New Jersey with his wife and two so