Cristiano Marroni Darena

Cristiano Marroni Darena has a diverse work experience. From 1993 to 2004, they pursued their passion for soccer and played professionally for various teams in Italy and Europe. In 2004, they transitioned to the corporate world and joined Birra Peroni Srl. Cristiano started as a Consumer Insight Specialist and then worked their way up to become the Mainstream & Economy Group Brand Manager. In this role, they supported the line manager in developing and implementing brand strategies, managed digital assets, and oversaw BTL events and PR activities. In 2011, Cristiano became the Communication Marketing Manager, responsible for the company's marketing budget and social media strategy. Cristiano later took on the role of Peroni Family Head of Marketing, overseeing all marketing and trade marketing activities. Currently, Cristiano holds the position of Super Premium Brands Business Unit Director, responsible for the commercial strategy and turnover management of the company's super premium brands.

Cristiano Marroni Darena pursued higher education, starting in 1998 at Università LUMSA. Cristiano attended from 1998 until 2003, studying Scienze della comunicazione and obtaining a Laurea degree. Following this, Cristiano went on to join Dipartimento di management - Università La Sapienza di Roma in 2003, where they completed their Master's degree in Marketing & Management in 2004.