Fiona MacGregor

Customer Activation Manager at Bledsoe Cathcart Diestel & Peterson

Fiona MacGregor is an experienced marketing professional currently serving as Customer Marketing Manager - On Trade & Prestige at Edrington UK since July 2021. Previously, Fiona held various roles at Maxxium UK Ltd, including Customer Activation Manager and On Trade Customer Marketing Executive, where responsibilities involved driving consumer engagement for premium brands. Fiona's background also includes significant contributions in category development and personal shopping, enhancing brand visibility and sales across multiple retail environments. In addition to a successful marketing career, Fiona operates as a self-employed artist and designer, with ongoing projects including a forthcoming exhibition in Glasgow. Educationally, Fiona holds a BA (Hons) in Fashion Marketing from Glasgow Caledonian University.

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