AG

Anna G.

Head Of Performance Marketing at Blinkist

Anna G. has a diverse work experience spanning various companies and roles. Anna began their career as a Search Engine Marketing Intern at Affinitas GmbH, where they managed Google Adwords campaigns. Anna then worked as an Eventmanagement Intern at Vogel Business Media GmbH & Co. KG. Anna then joined Spark Networks, where they held the positions of Display Marketing Manager and Programmatic Marketing Manager. In these roles, they managed various marketing campaigns, conducted A/B testing, and collaborated with creative teams. Following their time at Spark Networks, Anna worked as a Conversion Rate Optimization (CRO) Manager at betterbusiness GmbH, where they focused on implementing and managing landing pages, conducting A/B and multivariate testing, and negotiating with affiliate partners. Currently, Anna is working at Blinkist as the Head of Performance Marketing, responsible for managing native advertising campaigns, content strategy, and driving conversions. Anna is skilled in various tools and languages, including Outbrain, Taboola, Sisense, Asana, WordPress, SQL, and German.

Anna G. attended the University of Szeged from 2007 to 2011, where they obtained a Bachelor of Business Administration - BBA degree. Their field of study was the Faculty of Economics and Business Administration, with a focus on Commerce and Marketing. In addition to their degree, Anna also obtained several certifications including Conversion Rate Optimization Manager from 121WATT GmbH in June 2019, Advanced Google Analytics from Google in August 2018, and Google Analytics for Beginners from Google in August 2018.

Links

Previous companies

Spark Networks logo

Timeline

  • Head Of Performance Marketing

    September, 2022 - present

  • Team Lead Paid Content

    July, 2021

  • Senior Paid Content Marketing Manager

    March, 2020

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