Lara Swart

Lara Swart has a diverse work experience, starting in 2013 with roles as a hostess, model, and sales promoter at Promotion Partners. In 2015, they worked as a Marketing & Sales Manager at Barsonsight (formerly Flairshow), where they focused on customer relationships and event planning. Additionally, they interned at SAIL Sociëtiet Amsterdam, handling nautical accreditation for ships.

From 2016 to 2017, Lara served as a tour guide at Crusj, overseeing groups and managing excursions and financial administration in various destinations. Lara then joined Lightspeed HQ in 2017 and held multiple roles, including Billing and Fulfilment Coordinator and Sales Operations Specialist. In these positions, they addressed customer inquiries, coordinated with suppliers, and supported the sales team.

Most recently, Lara joined Bloomreach in 2021, beginning as a Channel Manager for Mid-Market Agencies in the EMEA region. Lara later transitioned into the role of Senior Channel Manager for ISVs in the same region in September 2022.

Lara Swart completed their Bachelor of Business Administration (BBA) degree with a specialization in Hotel and Event Management and a minor in Entrepreneurship from Tio University of Applied Sciences between 2011 and 2014. In addition to their formal education, they also obtained several certifications including the Shoptalk Europe Retail Education Certificate from Shoptalk in June 2022, and certifications in Managing Experienced Managers and Strategic Partnerships from LinkedIn in December 2020.