Lucy Liow

Lucy Liow is an experienced digital product leader currently serving as the Head of Consumer Experience at Blue Buffalo, where Lucy oversees digital product experience, loyalty initiatives, UX/UI, and content strategy. Prior to this role, Lucy held positions at Shake Shack as a Senior Digital Product Manager, enhancing omnichannel guest experiences, and at Citi as VP of Digital Mobile Product & Strategy for Global Recruitment, focusing on improving candidate experience. Lucy's career also includes significant contributions to Starwood Hotels & Resorts, where Lucy led the global B2B product team and managed digital optimization projects. Earlier experience includes roles at Thomas Industrial Network and Bluefly.com, complemented by a BFA in Graphic Design from the Fashion Institute of Technology and a Professional Certificate in Digital Product Management from General Assembly.