Amazon DSP Strategist

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work Place.

Your Role: Since 2021, we’ve seen a 400% increase in DSP management and are looking for someone to manage and grow the department. As an Amazon DSP Strategist, you will be a key part of growing client and building out Blue Wheel’s Amazon DSP team. Your day to day will be a mix of: 

-Using your expert, up-to-date grasp of Amazon DSP marketing strategies & best practices to manage campaigns from concept to execution to analysis.  -Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities.  -Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.   -Building relationships with clients and establish yourself as the SME for Amazon DSP and AMC.  -Enhance Blue Wheel’s AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients.  -Work with the Blue Wheel Marketing team to create case studies. 

In the first 90 days, you will establish yourself, sharpen your skills, and execute by doing the following:  Immerse yourself in BW’s culture, team and digital marketing philosophy.  Get acquainted with BW’s project management software and processes.  Establish and cultivate positive relationships with key account stakeholders.  Review current Amazon DSP strategy playbook and notate any changes or updates.  Take a deep dive into the assigned client’s business needs and objectives.  Create campaigns & ads for your assigned clients based on insights from the account.   Sit in on client calls and own the DSP portion of the call while listening on upcoming brand initiatives and activations.  Budget and report revenue/leads for your accounts.   Routinely check-in on accounts and make optimizations based on performance.  Research creative and audience performance, providing insights to the client along with putting in creative requests to get new assets.  Participate in the new business process for clients interested in DSP.  Onboard new clients by analyzing past platform performance to craft strategy.  Review current AMC setup including reports and make updates where necessary.  Add new clients into AMC to start pulling in data or deploying audiences.  Work collaboratively with the Paid Search team to see how we're pacing towards client goals.    Contributing to both new and existing client strategies and bringing innovative ideas to the table.  Interviewing junior team members and creating their onboarding plans.   Join Advertising department L10s and contribute to DSP items.  Work with the Director of Marketplace Advertising on creating a future team structure.  Onboard new clients by analyzing past platform performance to craft strategy.  Review current AMC setup including reports and make updates where necessary.  Add new clients into AMC to start pulling in data or deploying audiences.  Work collaboratively with the Amazon Paid Search team to see how we're pacing towards client goals.    Contributing to both new and existing client strategies and bringing innovative ideas to the table. 

Knowledge & Experience Requirements  2-3 years experience directly building, optimizing, managing and reporting out on ProgrammaticCampaigns or Amazon DSP Campaigns.  Proficient in developing strategy and recommendation for Amazon DSP products – including display, OLV, STV and Prime Video  Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance.  Proficient in marketing funnel and the how DSP can support the brand and greater strategy. 

Preferred but not required Experience pulling AMC reports  Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc.  Experience with non-endemic media management from Amazon DSP  Experience building custom AMC audiences 

Responsibilities Include: Work withinternal Client Services, Amazon Search and other teams to develop and present strategic plan that works to achieve client goals.  Join meetings with internal teams and provide POV and recommendations on how DSP can support client overall business goals.  Join and present on advertising client meetings, QBRs with external DSP clients to share performance, insights,optimizations and recommendations  Build out and update custom DSP reporting to track client goals  Set up new DSP campaigns based on approve plan prior to launch  Create custom and retargeting audiences in DSP  Build REC creatives  QA DSP campaigns post launch  All creatives are approved  Budgets set properly with proper flight dates  DSP Ongoing Campaign Management  Bi-weekly Optimizations & reporting  Ensure budgets are shifted to best performing line items  Track DSP deliverables (creatives, tags, promotions)