Fredrik Wallquist Prada

Fredrik Wallquist Prada currently serves as Vice President of Sales for EMEA Retail, focusing on the DACH, Nordics, and Eastern Europe regions at Blue Yonder since March 2024. Previously, from January to March 2024, Fredrik worked as an Enterprise Sales Executive at Billogram, where the role centered on transforming recurring invoicing into an interactive customer journey to enhance loyalty. Fredrik's tenure at Blue Yonder from 2013 to 2023 as a Sales Executive involved managing strategic clients across EMEA, successfully onboarding over 30 enterprise clients and initiating more than 100 projects, particularly within the manufacturing sector. Prior experience includes roles as Vice President Sales Northern Europe at Syncron, Business Development Manager, Logistics Manager for North America at Siemens, and Staff Accountant at Matson, Driscoll & Damico LLP. Fredrik holds a Bachelor of Science in Economics and Management Information Systems from Florida Atlantic University.