Alanna Handelman

Alanna (Glicksman) Handelman currently serves as the Head of Growth at Bluefish, a position held since October 2025. Previously, Alanna was with Snap Inc. from September 2016 to October 2025, where the roles included Head of US Commerce & Canada Mid-Market Sales, Senior Account Executive, Account Executive, and Senior Account Manager in Business Solutions. Prior to Snap Inc., Alanna worked at BrainStation as Lead Instructor for Social Media Marketing and held several positions at MasterCard from May 2012 to September 2016, including Director of Consumer & Digital Marketing and Manager of Digital Marketing. Early career experience includes roles at Hill+Knowlton Strategies and The BrainStorm Group, as well as internship positions at the Royal Ontario Museum. Alanna holds a Bachelor of Arts (Honours) in Anthropology from Western University and various marketing certifications.