BNP Paribas Personal Finance
Sarah Murphy is a seasoned brand and communications professional with extensive experience in various leadership roles across the finance and marketing sectors. Currently working as a Brand Consultant and Director of Brand and Communications at BNP Paribas Personal Finance, Sarah is responsible for developing and implementing B2B and B2C brand strategies and managing external and internal communications. Previous positions include Director of External Relations at Trent College, and multiple roles at Ikano Bank UK, where Sarah contributed to significant profit growth, improved employee engagement, and the development of award-winning community strategies. Notable achievements include leading international brand projects, optimizing customer experience strategies, and managing large marketing initiatives. Sarah holds a Joint Honors degree in French and Linguistics from the University of Hull.
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