Roberta Longoni

Roberta Longoni has extensive experience in the field of visual merchandising. Roberta began their career in 2004 at Gruppo Rinascente as a Visual Merchandiser Beauty, where they were responsible for budget allocation, defining merchandise set-up, and training store associates. After four years, they moved to Geox as a Senior Visual Merchandiser, where they continued to allocate budgets, define key rigs and merchandise set-ups, and train store level associates. In 2010, they joined PVH Corp. as a Visual Merchandiser Manager at Tommy Hilfiger Italia, overseeing visual merchandising for the brand. Roberta then worked at Woolrich Europe as the Corporate Visual Merchandising Manager for Europe, managing full price stores and franchising locations in various countries. Most recently, they held the position of Global Director Visual Merchandiser at Preca Brummel SPA, where they managed a large number of stores across different regions, defined seasonal windows and in-store calendars, and coordinated with various departments to ensure visual merchandising standards. In 2018, they joined BOGGI MILANO as the Global Director Visual Merchandiser.

Roberta Longoni pursued their education from 2000 to 2003 at the Università degli Studi di Milano, where they obtained a Laurea breve in economia with a specialization in Commercio estero.